This new product also ensures a better level of quality as the use of the Xbox 360 HD DVD emulator can help companies release more titles free of errors thus ensuring a higher profit on their products. The Xbox 360 HD DVD Emulator has also been designed to be operated from a network storage share, from a USB drive directly connected to the Xbox 360 console, or by using an optical disc in the Xbox 360 HD DVD player. This design was created by Microsoft to lessen the testing time for both Xbox 360 HD-DVD’s and with other HD DVD players.

Jordi Ribas, the general manager of HD DVD at Microsoft, stated that the company was “ committed to supporting and advancing the HD DVD ecosystem” and that “the new Xbox 360 HD DVD Emulator reflects these efforts by providing developers with the software-based tools they need to efficiently deliver the highest-quality content”. Riblas also stated that ““Microsoft developed the Emulator to help save studios and postproduction houses time, resources and costs involved with the creation of HD DVD content, and let them focus on what really matters — pushing the envelope with the format.”

Source: The Game Reviews

Dubbed CH-DVD (China High Definition DVD), the new high-def DVD has been developed by the Optical Memory National Engineering Research Center (OMNERC), a laboratory inside the Tsinghua University, in collaboration with other research institutes and manufacturing enterprises at home and abroad.

The relationship between Toshiba’s HD DVD and the CH-DVD is very close, since the latter is designed based on the HD DVD specifications, but also includes Chinese intellectual property. CHDA will play a leadership role in the promotion of CH-DVD, and will make a big push to launch CH-DVD player into the Chinese market in 2008.

The CH-DVD boasts with advanced copy-protection features (piracy being one of China’s greatest plagues), which should effectively prevent the spreading of pirated discs.

HD DVD and CH DVD are compatible, which means HD DVD players (with additional software) can read CH DVD, and vice versa.

The news of a third next-gen DVD format comes in a time of intense fighting between the two main rivals, Toshiba and Sony. Toshiba allegedly paid $150 to Paramount and DreamWorks for the two studios’ exclusive support for HD DVD, while Sony claimed at the end of August an early lead in front of its home ground rival, with 1 million Blu Ray discs sold in the US, and 250,000 sold in Europe. According to Sony's estimates, Blu-ray discs now account for 69% of the total high-definition market in Europe, with Sony titles making up more than 47% of the total European Blu-ray market.

However, with the launch of this third format, China becomes the preferred territory for the high-def battle. At the beginning of September, China Film Group, one of China’s largest film distribution groups, had also adopted the Bly Ray in detriment of HD DVD, while Toshiba responded with the launch of a super-cheap, $199 HD DVD player from Venturer Electronics, a Canadian-based distributor of Chinese made consumer electronics.

The player, which will be on North American store shelves in Q4 2007, is called SHD7000 and features 1080i video output, an HDMI connection (to upconvert standard DVD to near HD quality) and Ethernet connectivity, which allows for network access to studios and third parties via the Internet. Toshiba currently sells its HD-A2 HD DVD player for $299 after a $100 manufacturer’s rebate.

And to spice things up even more, on September 7, the DVD Forum officially approved on August 31 the 51 GB single-sided triple-layer HD DVD disc (an extension to the HD DVD standard, which was submitted by Toshiba in April) for production. With this approval, the HD DVD camp not only demolishes the Blu Ray camp’s argument that the BD is better because it can store more information, but also surpasses Blu Ray, which can only hold 50GB of data.

Source: eFluxMedia

NME’s ML622S player that is capable of DVD and HD VMD playback has recommended retail price of €179 ($243) and offers video playback encoded using MPEG-2/MPEG-2 HD, VC-1 or H.264 codecs in up to 1080p (1920x1200, progressive scan) resolution with up to 45Mb/s bitrate along with Dolby Digital, Dolby Digital Plus, DTS audio.

The London-based startup launches its HD VMD technology worldwide in October or November with a competitive player and content bundle box which will include 5 new HD VMD titles for Australia, France, Iceland, India, Poland and Scandinavia. The company says that HD VMD’s “growing list of film content” includes “blockbuster films from Hollywood, Bollywood and International titles worldwide” including 16 Blocks, Apocalypto, Passion of the Christ, Lord of War, Lucky Number Slevin, plus the award winning children’s series, Lazy Town.

HD VMD technology is based on multi-layer DVD discs and red laser head. Each additional layer adds approximately up to 5 GB of memory over a standard DVD disc. VMD provides the ability to place up to 20 layers on a single disc with no quality loss in the content stored. This means capacity to record 100 GB or more without major changes to DVD players, but the disc technology requires new manufacturing process and production lines. Currently the company can produce up to 30GB discs. HD VMD is not supported by any major movie studios, like Blu-ray or HD DVD.

Source: Xbit Laboratories